Privacy Policy

Last Updated: September 29, 2025

Hoka Lash Studio ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our software-as-a-service platform (the "Service").

1. Information We Collect

A. Information You Provide to Us

Account and Affiliate Information: When you register for a user or affiliate account, we collect your name, email address, business name, and password.

Payment and Billing Information: To process your subscription and affiliate payouts, we collect billing information, such as credit card details or bank account information. This data is sent directly to our secure third-party payment processors (e.g., Stripe) and we do not store your full credit card number or bank account details on our servers.

Client Information: Through your use of our Service, you may input information about your clients, including names, phone numbers, email addresses, appointment history, and personal notes ("Client Data"). You are the controller of this data and are responsible for ensuring you have the necessary consent to collect and manage it.

Third-Party Account Information: If you connect your social media or other third-party accounts to our Service, we may collect authentication tokens and other information required to provide the requested integration. We only use this information to perform the services you authorize.

User Content: We collect content you create or upload, such as website templates, social media posts, and images for your portfolio ("Before & After Gallery").

Communications: We collect information you provide when you contact us, participate in surveys, or engage in live Q&A sessions. Please be aware that live sessions may be recorded for educational purposes and made available to other users.

B. Information We Collect Automatically

Usage Data & Cookies: We use cookies and similar tracking technologies to automatically collect information about how you interact with our Service, such as features used, clicks, and time spent on pages. This helps us operate and improve our Service.

Device and Log Information: We collect information from your device, including IP address, browser type, operating system, and device identifiers.

2. How We Use Your Information

We use the information we collect for the following purposes:

1. To provide, operate, maintain, and improve our Service.

2. To process your subscription payments and affiliate payouts.

3. To allow you to connect and post to your linked third-party accounts.

4. To send transactional communications (e.g., appointment reminders) and marketing messages, from which you can opt-out.

5. To provide access to our educational content, including the Lash Business Course Library and live Q&A sessions.

6. To monitor and analyze trends to enhance user experience and platform security.

7. To enforce our Terms of Service and prevent fraudulent or illegal activity.

3. How We Share Your Information

We do not sell your personal information. We may share your information in these limited circumstances:

Third-Party Service Providers: We share information with vendors who perform services on our behalf, such as payment processing, cloud hosting, and communication services.

Affiliate Program: If you sign up through an affiliate link, we may share information related to the transaction (such as the fact a purchase was made and the date) with the affiliate to process commissions. We do not share your clients' personal data with affiliates.

Third-Party Integrations: When you connect a third-party service (like a social media account), we share the information necessary to facilitate that connection as directed by you. Your interactions with these third parties are governed by their own privacy policies.

Legal Compliance and Protection: We may disclose your information if required by law or to protect our rights, property, or the safety of our users.

4. Data Retention and Security

We retain your personal information for as long as your account is active or as needed to provide you with the Service and to comply with our legal obligations. We implement appropriate technical and organizational security measures to protect your information, but no electronic transmission or storage is 100% secure.

5. Your Data Protection Rights

Depending on your location, you have rights to access, update, delete, or restrict the use of your personal information. You can manage your account information through your settings or by contacting us directly.

6. International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your jurisdiction where data protection laws may differ. Our servers are located in the United States. By using the Service, you consent to this transfer.

7. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: [email protected]

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